What is SMS Marketing and How to Do Marketing via SMS?

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SMS Marketing, which is among the marketing methods preferred by brands operating in the e-commerce sector, is one of the marketing methods with the highest conversion rates. For this reason, it is highly preferred by e-commerce brands. Because e-commerce companies inform their target audiences by doing SMS marketing and thus increase their sales.


However, there are many points that people and businesses that will do Phone Number List marketing via SMS should pay attention to. In this article titled What is SMS Marketing and How to Do Marketing via SMS, we will give you information about SMS marketing. While talking about the advantages of SMS Marketing, we will also share with you the things to consider and the most commonly used methods in this marketing method.


What are the Advantages of SMS Marketing?

The most widely known advantage of SMS Marketing is the high conversion rates, but in fact SMS marketing is a marketing method that provides advantages to your brand in many ways. The main advantages that SMS Marketing provides to brands are:


In SMS marketing, brands' messages are instantly delivered to customers. In short, this marketing method allows you to communicate with your customers quickly.
With SMS marketing, brands can increase their sales by instantly sharing their products, services, campaigns and discounts with their customers.
As everyone knows, SMS Marketing is one of the  marketing methods with the highest conversion rates, which helps brands increase their sales.
Personalized marketing efforts are also used in SMS marketing. This increases the loyalty of your target audience or customers to your brand.
SMS marketing is a marketing method that can be done during the hours when your target audience is active. In other words, it is possible to increase conversion rates by sending SMS during the hours when a person is using their phone.

       

Brands can also increase customer loyalty by sending birthday and special day messages.
Since people do not need to have their phones on, the message you want to give will reach them no matter what.
SMS Marketing is a very low-cost marketing method compared to other marketing methods.

E-commerce companies and brands that want to benefit from the advantages of SMS marketing need to establish a correct strategy and provide good guidance when sending informative SMS messages about their products, services and campaigns. Otherwise, there is a risk of not reaching the desired result.

Disadvantages of SMS Marketing

Although SMS Marketing is a very advantageous method, it is a marketing strategy that also has some disadvantages. The disadvantages of SMS Marketing are:


In SMS marketing, the fee is paid according to the number of characters in the message to be sent.
If the number of characters in the SMS you send exceeds 160, the number of SMS you send will increase to 2 and this will increase the costs.
You need to get permission from your customers to be able to do SMS marketing, and some customers will not allow this, so you may not be able to reach some of your target audience.
An incorrectly designed SMS marketing strategy may not have any impact on your sales.

Brands that do not want to face the disadvantages of SMS marketing should obtain marketing permission during membership and should take care to promote their products and services by considering 160 characters when sending messages. In addition, it is very important to choose the links and actionable sentences to be used in SMSs well.