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We explain below what each of these Marketing strategies are used for and why at mbudo we choose to use an Inbound Marketing approach. What is Outbound Marketing? Outbound Marketing is an easy concept to remember Outbound means the company itself is reaching out to customers. Its mission is to seek out a wide audience in order to attain the highest number of leads possible. fox Cok u yE unsplashCocacola outside signal is a kind of outbound marketing Examples of Outbound Marketing and Advertising include TV, radio, print ads Cold sales calls and telemarketing Direct mail Door to door sales Events and trade shows Email lists and email blasts There are numerous problems with Outbound Marketing high prices, ROI that's hard to track, ad blocking for TV and Internet, plus it's time consuming for your business and generally disliked by audiences.

Given the fact that the average person sees thousands of advertising messages per photo editing servies day, it's hard for brands to stand out. Outbound Marketing tends to work best for high end products services, older audiences that are used to traditional advertising methods, and some instances of B B and niche markets. You're probably already thinking that Outbound Marketing sounds outdated, and you're right. Surprisingly, it is the method used by the majority of businesses, simply because it's the way Marketing has always been done...Outbound may have a place in your Marketing Strategy, but it's finding the right mix with Inbound Marketing that is essential. Continue reading to learn about Inbound Marketing.



What is Inbound Marketing? Inbound Marketing is pretty much the polar opposite of Outbound Marketing. It's purpose serves to attract the exact audience that needs your product service and who is actively looking for information about it. While Outbound is more aggressive in its approach, Inbound Marketing is natural and extremely targeted. For a simplified look, discover our Inbound Marketing infographic. content marketing is a kind of inbound marketing Examples of Inbound Marketing include Website content Marketing and Blogging.