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Preparing a sleigh in the summer! How many times have we (and not only us) have talked about the importance of planning in business – not to count. Marketing is also a part of any business, and planning in it greatly affects its effectiveness. Today we will analyze several popular trends that will become even more relevant in 2019. This will help you adjust the online promotion strategy in time and be in trend ahead of your competitors.
Chatbots will become a common phenomenon
In 2016, chatbots were something shopify website design amazing. In 2017, they have already felt a little and began to be introduced into the business. Today we are surprised by the possibilities of this technology. And in 2019, chatbots will become commonplace.
This is a technology that can be useful everywhere. With their help, you can organize an order for food, book tickets and a hotel and this is not all. In 2019, chatbots will reach a new level of development, and more and more companies will begin to use them to improve interaction with the audience.
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Augple Reality
The edge between real and virtual spaces is becoming more transparent. It could become even more in 2019. The reason for this is the Augmented Reality technology, which is already gaining momentum. It can be a new strong tool to attract customers. Especially useful is augmented reality to those areas of business where it is important for the consumer to evaluate the product in the real world. For example, for brands of clothing, cosmetics and furniture manufacturers.
Take the example of IKEA, which has long been using this technology. IKEA has developed a special App Place for Smartphones, with which a person can choose the furniture of interest to his item and see how it will look in the interior.
The development of augmented reality elements is difficult and expensive, and while not every online business can afford such a technology.
LIVE-video
According to a survey conducted by Livestream, 80% of users prefer to watch live video from the brand than to read posts on social networks. And more than half of marketers around the world have recognized these videos as content, which gives the highest ROI (recoupability).
LIVE-video is available to everyone, even the smallest business and practically does not require any costs. Simplicity, cheapness, lack of requirements for any post-processing make this video format very close in spirit to Internet users. Online broadcasts are a very popular media tool for attracting the attention of customers, the audience of viewers is constantly increasing.
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發表於 2024-11-10 13:45:53