|
For example, all Hulu ads should be between and seconds long and come in the form of a Additionally, your ad file size can’t exceed GB. outline of technical specs from Hulu here, but aside from what’s required, there are some recommended creative best practices for your Hulu ads as well Get your point across quickly. Since you won’t have a lot of time to convey your message to your audience, you’ll want to ensure that the main points of your ads shine through in both the imagery and the script. Keep your branding consistent. You’ll want your business to stand out as your audience is watching your Hulu advertising.
For example, including your small business logo and brand colors across all your video frames can help wedding photo editing service reinforce your brand. In fact, Hulu found that the top performing second ads were also times more likely to include branding throughout the ad. hulu advertising stats on branding Data source . Regularly measure your Hulu ad performance With at least $ on the line, you don’t want to just set and forget your Hulu ads. Luckily, Hulu makes it easy to track performance right from within the Hulu Ad Manager. Simply log in and, on the ad manager homepage, you’ll get a breakdown of all your campaigns.

To help keep track of your success, be sure to set measurable goals to track your campaigns against. You’ll likely want to benchmark your progress along the way. You could even refer to industry benchmarks of other top ad platforms to see how your Hulu ads compare to channels like Google Ads. Use our Google Ads benchmarks report to see how your Hulu ad costs compare to average PPC costs in your industry. . Frequently upload fresh ads We can all probably recall a commercial we’ve sadly seen far too many times. Hulu subscribers tend to stream on the platform in large chunks—which means it’s more likely that your audience could see your ad multiple times.
|
|