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For more tips, check out this research into the ultimate title and meta description , ed.) Read also: How to be found better in Bing: 3 tips 3. Rewrite the most important content Focus on your company's unique selling points . What makes your products or services better than those of your competitors Why does your target group want to work with you Focus on that and rewrite the content. Answer your target audience's questions,  and attractive way than your competitors.

Make sure that you tell this right away at the beginning of your content . Not everyone has the patience to read an entire introduction with examples before coming to a conclusion. 4. Increase your domain authority There is also a reasonable chance that your website photo editor has dropped in search results because competitors with higher domain authority have entered the scene. Download the free MozBar and find out how much domain authority and page authority your competitors have.



Have you been overtaken by websites with higher domain authority Then it's time to start doing link building . Be careful not to put too much emphasis on only links from websites with a high authority score. Build a strong and natural link profile with a mix that includes nofollow links and links from web pages with a lower authority score. 5. Check existing backlinks And while you're still working on backlinks, check out which backlinks your website already has.