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The first concept to include in an Online Marketing plan has to be the study of the current situation or analysis of the environment. That is why we will study the environment by carrying out an analysis, both internal and external, of the sector in which we operate and in which the product or service in question is framed, always making clear demographic, economic, technological, political or sociocultural factors, which They are of vital importance. Likewise, we will analyze direct competition in order to improve and take advantage of any opportunity that arises.
For the external analysis part you have to do: PESTEL Analysis Belarus WhatsApp Number Analysis of Porter's forces For the internal analysis section you have to do: At the same time, and very important, before carrying out an online marketing plan , you must know what your online presence is, know which online platforms you have or do not have a presence on, and know what history the brand's online presence has. At this point you must pay special attention to the research to keep in mind the tools that have been used to maintain their online presence, as well as what strategy and tactics they have followed in the past.
This information is essential to be able to follow a line of communication that does not deviate from that established until now. To complete the situation analysis, we must make a great effort to know in detail what objectives we want to pursue through the digital marketing plan and what budget we have for its execution. It is in this first section where it is worth highlighting the importance of defining objectives, knowing the target audience in detail and carrying out the SWOT analysis, which can help a lot to get the strategy to follow right, taking advantage of opportunities and detecting weaknesses.
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發表於 2024-3-9 14:44:27