The actions that the company is taking are a way

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It’s clear to see just by looking at the examples provided. However, at this moment, it’s clear that Amazon needs to achieve specific goals beyond just causing social impact. In this case, it’s necessary to align social impact with business objectives. Last year, in 2022, the average donation to charities was around $230. Even for nonprofits that are impacted and grateful for the program, for a company the size of Amazon, this amount is not significant enough considering all the efforts to initiate the program. This is why the company has stated that it “will continue to pursue and invest in other areas where it can make meaningful change.

The company will continue to fulfill its social impact commitment by investing in engineering education for vulnerable groups, donating to the community, using logistics to support natural disasters, and other initiatives. In fact, all the actions cited by the company indicate a more Algeria WhatsApp Number structured path towards Environment, Social, and Governance (ESG) objectives that are compatible with the areas where Amazon may be having a negative impact. Sunsetting some initiatives is also a strategy to correct the route, and it’s a movement that can be seen in other companies during this critical economic moment. According to Amazon, the company is undergoing a transition process to continue offering some support to its nonprofit partners.



To help charities that have been a part of the AmazonSmile program with this transition, we will be providing them with a one-time donation equivalent to three months of what they earned in 2022 through the program, and they will also be able to accrue additional donations until the program officially closes in February. Once AmazonSmile closes, charities will still be able to seek support from Amazon customers by creating their own wish lists.”  to handle the decision with good practices. However, in my opinion, there are two points that can be improved: Promote visibility for these nonprofits at this time through communication and marketing campaigns to incentivize direct donations.