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These tips below can be useful for any type of ad type you choose: Keep your copy short, sweet, and to the point: Facebook has character limit suggestions, which can allow advertisers to go over those character limits. However, if they are over the character limits, you can run into your copy truncating. If you stay within the limits, users will be able to see the full text variation without clicking “see more”. You can preview your ads to see what they will look like on different placements.
You can even change the text in different placements if you want users to see different text on a Story vs. Facebook Feed vs. Instagram Feed ad and so on Include a CTA (call-to-action) of what you want your users to do: There are a ton of CTA button options available. This might Vietnam Email List be obvious, but make sure that if you want a user to shop for a specific product, don’t include a CTA of “Learn More” — utilize the “Shop Now” CTA. Utilize Dynamic Creative:
As mentioned earlier, we would recommend utilizing automation whenever possible. Dynamic creative is a great way to utilize Facebook’s automation – all you need to do is input a couple images, headlines, and descriptions and Facebook will do the work for you. Facebook will optimize and show the ad combination that they believe will get you to your goal that was selected (i.e. if your goal is “Leads”, Facebook will show the combination that will lead the user to convert). Placements: We also want to note that we recommend running ALL placements when utilizing .
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