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Retail has undergone a profound transformation over the past two decades. The digitalization of businesses that sell products or services to end users has transformed the way marketing and advertising work.
Of all economic activities, perhaps none has experienced such a radical adaptation to new technologies as restaurants. The sector has always been characterized by fierce competition among professionals, and it is this peculiarity that has led to mobile technologies being welcomed with open arms in recent times.
However, the evolution of these devices and their use does not stop, so the restaurant owner must remain alert to the innovations that appear on the market . In case a manager feels behind in his marketing strategy for WhatsApp Number Database the mobile world and in the adaptation of the business to these new technologies, the following four points will help to attract all mobile users who could potentially become customers.
5 keys to digital marketing for restaurants in 2021
1.- Prepare the restaurant's website to be mobile-friendly
More than 9 out of 10 people own a smartphone . And these are used on a daily basis for all kinds of tasks, including restaurant reservations and online orders . This is a very high figure, even when considering that during quarantines the desktop computer has benefited from home confinement, teleworking and the continuous presence of its owners at home.
Since young consumers rely heavily on restaurant apps and websites to conduct their transactions, it is interesting that these assets are prepared to provide a good user experience on mobile devices .
In the case of applications, this is not usually a problem, since it is common for these apps to be native to an iOS or Android operating system , but it is rarer for desktop applications to be developed first and then ported. Looking to the future, it may also be interesting to take into account Huawei's OS, which, although it is based on Android at its core, presents incompatibilities that need to be considered and managed.
5 tips to boost sales in your restaurant
But the situation with websites is very different. Most restaurants with a substantial turnover use their own website to promote the services offered by the establishment, and have been doing so for many years . However, the screen dimensions are very different on a computer monitor and on a small mobile phone.
This is why many websites are outdated and the number of Internet users who arrive and leave instantly continues to rise. These are increasingly common mobile users who cannot navigate the business website comfortably.
A strong mobile-oriented marketing strategy must necessarily include a website that is functional for this type of device . In addition, it must take into account that the user will not have a mouse, but will instead use touch functions to interact with the website. Therefore, online advertising and calls to action must also be designed for this scenario.
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發表於 2024-12-22 14:41:58