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Data security in 2023 could be a real competitive advantage. For this reason alone, it is worth implementing GTM Server Side, but there are many more reasons. Do you remember how I wrote a little above that we are saying goodbye to third party cookies? I didn't lie, but I owe you a clarification - we're not saying goodbye to them completely. Due to the fact that information from the web container is transferred to the server.

Data defined as third party cookies are also read by browsers as first party cookies. Why? Because the browser communicates with our server first. This is exactly why marketers can finally win the unequal fight against AdBlocks. You C Level Contact List may know that AdBlocks are designed to block third party cookies. And since there are only first parties, the problem ceases to exist. Cool, right? However, in order to enjoy this convenience.



You must first assign the Google Cloud Platform server to a subdomain in the domain of our website. And here the stairs begin. Google Cloud Platform, so it was already cheap Let's start by developing a new concept in this text. Well, Google Cloud Platform is a Google platform based on cloud technology. GCP itself is certainly a topic for a separate text, because there are plenty of opportunities to use this platform in business.