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Learn how to build a customer database efficiently Knowing how to build a customer database is one of the most important practices for communicating with your audience. In data-driven marketing, that foundation is necessary to create more efficient strategies. Therefore, learn how to build a customer database right now. Camila Casarotto Jan 6, 22 | 9 min read customer database Today's marketing takes advantage of the power of big data to better understand consumers and create better strategies for them.


Thousands of data are generated and collected, as marketing tools follow customers' steps on the Internet. To manage this information and use it in favor of their objectives, companies must know how  Email Marketing List to build a database efficiently . This database informs the customer profile, preferences, purchase history, among other strategic the brand. In this article, you will better understand how to build a customer database and what is the importance of doing so to obtain better marketing results.








Join us and find out everything What is a customer database What is the importance of having a customer database What should a customer database be like How to build a customer database Main strategies for data collection What is a customer database A customer database is a collection of structured data about the profile, interests and behaviors of consumers that relate to a brand. In English it is known as Customer Database or Customer Data Platform.