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In your opinion, which result looks more attractive? Which one would you be more likely to click to buy a product? …That's what we thought! Schema.org – what is it and why was it created? Schema.org is a project initiated by Google, Bing, Yahoo and Yandex, the key goal of which is to improve the interpretation of website content by search engines . This is achieved through the creation and promotion of unified structured data standards. The project was launched in June 2011, focusing on providing a broader context for web content by using appropriate components from the Schemaorg dictionary.
For example: the word "mirrors" can express both a film ("Mirrors" directed by Alexandre Aja) and an object (mirrors as interior furnishings). Schema.org markings clearly indicate the author's intentions, making the work of search engine algorithms (and the creators themselves) easier and users Email Data getting even better search results. Types of structured data There are many types of structural tags. So let's discuss the ones most often used in practice: Product – tags used on online store websites. Thanks to them, additional information about the product may appear in the search engine, such as: photo, description, price, availability, opinions and product code.
Example Product Article – tags, as the name suggests, relating to the article. They help Google determine the date and author of publications, teasers, and ratings and/or comments. Example Article Recipe – tags that allow Google to display subsequent steps and preparation time of a recipe dish, its nutritional value and user ratings in search results. Recipe Example Local Business – tags used for local companies. They contain basic contact details of the company, a link to the Google business card , a description of the company and its opening hours.
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發表於 2024-2-20 13:45:06