Retailers are responding by hosting some deals that are exclusively online or focusing on their social media marketing of US shoppers would rather pay more to support a small business than saving by buying the same thing from a large retailer according to Union Bank With people already more willing to support small businesses retailers can really stand to take advantage of the upcoming sales events This article details some of the ideas that small businesses can implement to increase sales this Cyber Monday
Start Promoting Early Large stores start advertising their Black Friday and Cyber Monday sales around the beginning of November or even before Halloween A large part of their messaging focuses on gift ideas While smaller businesses may not have India Phone Number the budget to launch paid ad campaigns for a full month they can still step up their advertising game in anticipation of Cyber Monday This can include posting more about their upcoming sales on their social media or running giveaways and contests
Use relevant hashtags such as BlackFriday and CyberMonday to get eyes on your page without paying a penny This online activity can start as early in November as possible Update Your Website To prepare for increased online traffic have a look at your online store to check that you can handle this You can even enlist an IT specialist to help test your website and make any necessary changes to make sure that it will not crash if too many people try and buy your products at once.