Whatsapp Marketing as a business strategy

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More than a messaging app, Whatsapp has become a business tool. Discover how to adopt Whatsapp Marketing for a development strategy for your business!

Whatsapp Marketing is nothing more than a set of acti Chinese Overseas Asia Number Data ons to promote the brand through the most used application in Brazil.

Therefore, content, campaigns and services are designed to reach, retain and engage leads (potential customers) and consumers from the application.

The main advantage of this tool is precisely its ease of use. Furthermore, it is a network that is accessed daily by its users.

Continue reading the post to find out which Whatsapp Marketing strategies to apply and how this can transform your business results.

What is WhatsApp Marketing?
Advantages of WhatsApp Marketing
Strategies for creating a Marketing campaign on Whatsapp
Top tools to use
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What is WhatsApp Marketing?
how to use whatsapp marketing
Created in 2009, the application revolutionized cell phone communication. In Brazil, what used to be done via calls and SMS has now been replaced by messenger.

This happens for different reasons. Ease of coverage, more access to mobile devices, different media formats and free use are some examples.

WhatsApp itself reports on its blog that at least 2 billion users have active accounts on the platform . Of this number, 165 million are in Brazil, according to research carried out by Digital 2022 .

The platform has established itself as the main means of sending messages. What’s more, developers have begun to realize the potential of business development.



It is exactly in this context that Whatsapp Business emerged in 2018, and, more precisely, marketing for this network. The aim of the strategy is to take advantage of opportunities to bring potential customers closer and expand your business.

Platform use
It is important to highlight that marketing on Whatsapp for companies occurs based on two main actions.

The first is the integration of a website with the messenger. In this case, a redirection of the website to the application is provided.

Additionally, chatbots can be created to respond to messages received in the browser.

print of how chatbots work
The strategy takes place directly in the app. Here, the language used and the tools made available by the network are used to generate the relationship.