Ads voiced some valid concerns about the state of self-service advertising o...

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While curated content pieces probably will never attract tons of editorial links, they still add value and help with discovery. Every time you create an internal link to one of your own pages, it can drive your users to that page.Also, linking to your own content helps tell Google that it’s an important, authoritative page, which can help it rise in the organic search results. (If you never link to your own content, then it probably won’t be viewed as important and it won’t rank well.)You can also curate content that was published on other websites (or a mix of your own content plus others’ content). For example, WordStream put together lists of the top PPC articles and top SEO posts of 2016.

Best friendsIn addition to having link value, this type of content also builds Benin WhatsApp Number relationships. People appreciate it when others highlight their great work – especially if it’s in a “best of the year” post.Those people will also probably help promote your content to their own networks, leading to more people discovering it (and your brand). And who knows – maybe you’ll even get a link (or more) out of it down the road.2. Give Away ToolsIn addition to being a great lead generation tool, offering your own free tools can also win you links. Tools are content, too.WordStream gives away some great free tools that marketers and SEOs find valuable.





Doing so has earned them quite a few links.Marketing analysis tools AdWords Perforrnance GraderWordStream’s Free AdWords GraderThere’s also the Free Keyword Tool, which is one of the best of its kind on the market, and the Facebook Ads Performance Grader.If you offer a valuable tool that people find useful, they will tell others about it – and, yes, link to it.3. Share Strong OpinionsWhether you call it an opinion piece, think piece, or simply a rant, boldly sharing an opinion can also earn you some link love – even if you’re writing about something you hate.For instance, the post 7 Things I Still Hate About LinkedIn – and got a lot of links.what's a good conversion rate on adwordsAnother highly linked article, What’s the Most Important CRO Metric?