The content offered must then respect the

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The consumer actually goes through different phases before making a purchase: becoming aware of their problem, considering the solutions that will allow them to resolve it, making the decision to purchase a solution.  reader's state of maturity . If it is in the purchasing phase, for example, it would not be relevant to create a link to discovery content, even if it is similar to a parent page.

The reader would indeed risk going backwards in their Phone Number Data purchasing journey, which should be avoided at all costs. Finally, because it is relatively complicated to perfectly respect the structure of semantic cocoons . This strategy requires publishing a large quantity of content on a very specific subject... and this is often not compatible with an editorial calendar intended for lead generation. Furthermore, strict respect for semantic cocoons amounts to depriving oneself of internal links, often useful to the reader in understanding a concept outside the cocoon.




On the other hand, the semantic cocoon technique can be used occasionally to position yourself on keywords with a high search volume and high business value. Semantic cocoons: best practices Although semantic cocoons are not perfectly compatible with inbound marketing, it is nevertheless possible to adopt some good practices. They will allow you to take advantage of this SEO structuring technique, without harming your conversion objective . Add a link to the parent concept at the start of the article .