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However, there are still numerous advantages to using longer keywords. Increased Conversions Long-tail keywords tend to convert better because they focus on a specific area. Now more than ever, people are searching with intent and using long-tail keywords to find what they're looking for, which means using long-tail keywords can benefit your business. You're more likely to get targeted traffic to your website from long-tail keywords, which means you're more likely to make sales. If you can get the right people to visit your website, those visits can turn into sales, helping you earn more and benefit greatly from adding long-tail keywords to your content.
Less Competition Long-tail keywords tend to have less competition because they are so niche, making it easier for businesses to gain a competitive advantage and increase their visibility by ranking in search engines. When you use popular keywords, you stand out from your other LOB Directory competitors and make it harder for consumers to find you, even if you've optimized your content. It's one less thing you have to worry about when using long-tail keywords in your content. Tailored to Your Niche Unlike traditional keywords, long-tail keywords are more customizable and descriptive, allowing you to tailor them however you want to connect with your target audience.
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