Create newsletters and use email marketing successfully

muntahakhan

Targeted email campaigns are more effective for lead generation than social media
This is proven by numerous studies and surveys in business circles and among end consumers. Almost 70% use email in their daily communication.

In e-commerce, 9 out of 10 entrepreneurs rely on email marketing as a distribution and sales channel, and on the consumer side, almost 80% prefer marketing emails for promotional offers.

As a communication tool, emails are both popular and underestimated and – when used professionally – still offer a number of advantages. We explain the dos and don'ts for your successful newsletter campaign.

Likewise, email marketing is an integral and crucial Buy Email Database List part of lead nurturing to acquire new customers .

Strategy first! The content strategy determines the communication channels
At the beginning of every successful campaign is the content strategy and thus the first step is the crucial question of who you are actually dealing with.

The greatest possible attention should be paid to defining the target group, because in the long run it will determine the success or failure of your marketing campaign. Only in the second step, as part of content planning, does the specific content come into play. And finally, the question must be answered as to which communication measure is best for reaching your target group.



Sometimes you have to walk in the shoes of your target group for a while until you understand them and all the steps fit together smoothly. Have the courage to try and error! Let our content marketing impulse inspire you further.

With AIDA you can navigate your readers safely to their destination
There are many ways to reach your goal, but you can only take one. Your target group approach should always be thematically focused and follow the AIDA principle (Attention-Interest-Desire-Action).

Write clearly and precisely, formulate concise, understandable messages and conclude with a clear call to action - the final request for action. A logical structure, error-free grammar, good readability and perfect spelling are the foundation of a successful email newsletter.

None of your recipients have the time or desire to go on a scavenger hunt for content that is relevant to them. It is also not helpful to regurgitate existing website content in the newsletter. Provide added value and useful links - then conversions will work!